Fab Flooring

example of rugs patterns

Your floor is one of the most important areas to consider in your interior so there is a lot to consider when choosing your carpet or rug.  There are some amazing designs to choose from and prices vary greatly and you may be surprised to find it is possible to get bespoke rugs made within a reasonable budget.  You should watch out for the Goodweave scheme to ensure your rug or carpet has been made under fair trade principles.





Here are some things to consider that may help you find the perfect carpet or rug.


Before purchasing a carpet, you should answer the following questions:


  • How is the room going to be used?
  • Will it have heavy or light traffic?
  • Will the room be the centre of activity for family and entertaining?
  • Is there direct access from outside, or will the carpet be away from entrances?
  • Will the carpet receive direct sunlight?

Here are a few things other things to consider before selecting your carpet:


  • High Traffic Households
  • Households with Elderly Individuals
  • Pets in the Home
  • Heated Flooring

Your answers will determine many of your choices, from colour to carpet construction and more of course.  Your carpet dealer should be able to help give you further expert guidance.  The Carpet Foundation offer expert, impartial advice and their website gives you top tips on buying a carpet and can point you to local approved carpet retailer.

Choosing a rug

Flooring PR - Choice of flooring for home interior
Carpet choices

It's important to take into account how easy it will be to clean your rug and whether you can do it yourself or if you'll have to take it to a professional.  In a home with pets, children and lots of activities, a rug is going to get dirty.


Rugs can either open a space up or make a space feel a lot cosier,  If you want to create the feeling of spaciousness, then light colours and simple patterns are good.  However if you are looking to make a space cosier then rugs that have darker colours and more ornate or dense patterns tend to work better. 


There is no exact science to choosing a rug or carpet and we are all different in the sense that we all have different tastes and ideas about what will and won’t work - but ensure you really love your choice as you'll be seeing it every day!

Wool or Synthetic?

Flooring PR- Wool can be more resilient and more durable than synthetic man-made fibres
Wool or synthetic feel

Wool can be more resilient and more durable than synthetic man-made fibres, it responds better to coloured dyes, i.e. it absorbs and maintains dyes better.  Therefore, you can often get a wool rug that is years old and still looks as good as new whereas its synthetic counterpart can look old and slightly faded.  Wool can be more expensive than acrylic/man-made fibres so the choice you make may be down to your budget.


Naturally resistant to water, fire and stains as well as being resistant to dust mites makes wool a great choice for anybody that has allergies because they don't have their allergy aggravated by dust mites.  Also because wool is mainly resistant to fire (not entirely resistant if overexposed) and sparking it makes it an ideal choice for a fireside. 


With modern technologies, there really isn't too much difference in the look and feel of some synthetic rugs and carpets these days.  In fact, synthetic fibres are so well-made now that you sometimes have to really look closely at acrylic to be able to tell that it isn't wool. 

Amazing Carpets

Faig Ahmed graduated from the Sculpture Faculty at the Azerbaijan State Academy of Fine Art in Baku in 2004.  Since 2003, he has been working with various media, including painting, video and installation.


Faig Ahmed is doing remarkable things with carpets.  He takes traditional Azerbaijani rugs – enormous, beautiful intricate creations – un-weaves them and then reconstructs them to create new patterns and shapes, subverting traditional usage of rugs as domestic objects to be walked all over and rejuvenating them with optical illusions and techniques reminiscent of contemporary internet art. 


Goodweave work to end illegal child labour

GoodWeave label,  ensure they are not made by under-age children
Good Weave a global, not-for-profit organisation

By buying rugs and carpets bearing the GoodWeave label you can be sure they were not made by under-age children working illegally.


Good Weave is a global, not-for-profit organisation which is responsible for operating the GoodWeave certification programme internationally.  GoodWeave work to end illegal child labour in the rug industry and to offer educational opportunities to children in South Asia.


So far their programmes have rescued over 3,000 children from working the looms and prevented thousands more from entering the factories.  Those rescued from working are reunited with their families or taken to live at one of our sponsored rehabilitation centres.


GoodWeave also run vital educational and welfare programmes for poor weaving families and their children – providing pre-school day care for small children who would otherwise spend their days hanging around factories waiting for their parents to finish work.

Bespoke rugs

  Bespoke made rugs. Lifestyle PR
Enchanted Wood

We have worked with Rug designer Wendy Morrison for a number of years.  As well as her "off-the-peg" designs, Wendy offers a bespoke service that designs and crafts the perfect rug for you if you are having difficulty sourcing a stock rug to fit your interior scheme.


Wendy has worked with interior designers for over 10 years and has recently been invited to join the coveted John Lewis Design Collective, described as a showcase of the best design talent from the UK and beyond. 




For further information on:

Goodweave - https://goodweave.org/

Wendy Morrison - http://www.wendymorrisondesign.com/

The Carpet Foundation - http://www.carpetfoundation.com/

Faig Ahmed - http://faigahmed.com/

Howling Moon PR logo
Howling Moon PR

Howling Moon PR

Contact us

Tel: 07949 897155


Twitter logo
Facebook logo
Instagram logo
Linkedin logo

London and Norwich