Business Mentoring

About mentoring


What is business mentoring?

Business mentoring aims to support and encourage people to progress in their businesses and to help mentees realise their potential.


Do you need some help?

Mentors understand how difficult it can be to run a business, and how lonely you can sometimes feel.  They can help you stand back and look at the “big picture”, identifying strengths, weakness, opportunities and threats.  They can offer helpful advice, caution against potential pitfalls and build your confidence in your own abilities.  Many small businesses fail to move on to become larger and more successful as the owners are often isolated from the world outside.  If the team is small there may be no one to inspire the owner to think of new ideas of how to tackle old problems.  It may also be very difficult to expand due to the lack of suitable staff to help in this process.


What mentoring is and is not...

We do not give advice as we are not advisors, and cannot ‘fix’ your problems.  We will discuss your business and offer you alternative perspectives, so that you can make your own decisions.  It is particularly important that you feel empowered to make your own decisions and not have the decision made for you.  We do not accept liability for any decisions you make regarding your business.

What some clients say

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Sometimes potential clients are not quite ready for a PR campaign and need advice before embarking on showcasing their business to a wider audience.


Parker Arrol is on that journey and following our meeting wrote:- 


"I would like to say thank you for our mentoring session, it made us confront quite a few things personally and in the business, and  helped us to focus again.  Sometimes you lose sight of things, not seeing the wood for the trees."


Client: Aequill candles found the mentoring gave them focus saying:-


"I thought your points were spot on on Wednesday!  And I left feeling like I really needed to prioritise some of the branding aspects which I've left behind."


Client: Kate Guy Prints 


"I found your advice, feedback and guidance really helpful.  It was so good to be able to bounce ideas off you and get feedback on things I am doing with the website etc."


Kate Guy approached us for help with promoting her sales of tea towels and assorted homeware products.  Kate was interested in a mentoring session and following our first meeting she decided to continue with more sessions.  Working with Kate, we started to identify her unique selling points and looked at a strategy to ensure they were reflected in her product presentation and on the website.  A complete redesign of the website has resulted in a clear presentation of all her products and services.  A redesign of product labeling has also helped to re-enforce her unique recipe on a tea towel product range.  Wholesale sales were also reviewed and her first trade show resulted in orders in the UK and Spain.


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Howling Moon PR

Howling Moon PR

Contact us

Tel: 07949 897155


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London and Norwich