What Is PR?

A bit about PR and how it can help your business

  • PR is much more effective than advertising in reaching a wider audience.
  • When a consumer sees editorial coverage of a product or service it is perceived differently to a traditional advertisement.
  • When the media endorses a product or service the brand gains credibility.
  • Consumers are much more likely to make a purchase based on third party endorsement than an advertisement.
  • Small businesses and their owners have a unique story to tell, they are interesting to the media which can lead to a wide variety press coverage about the founder, the business and the product.
  • A consistent on-going public relations campaign will help to build general awareness of your product, service or brand and will supplement your direct marketing and advertising programme.
  • Visibility will magnify your business profile which may help you to secure more customers and partnerships with distributors or retailers.
  • PR has the added value of establishing your brand and branding helps people to become familiar with your products and business.
  • Regular exposure in the media can lead to an increase in business sales.
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Howling Moon PR

Howling Moon PR

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Tel: 07949 897155


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London and Norwich