Our work to place products into the media relies on great pictures so carrying on from our blog ‘They say a picture paints a thousand words’ we look at some tips for producing your own product photography.
Richard Jackson from Forever Creative Photography & Design explains, from his experience in product placement photography, some of the essentials worth considering.
As a product placement PR agency we rely on clients having good images to promote their products. Be it a lifestyle product or a beauty product a great image sells.
Your products may be great but does your photography reflect their quality? As many as 67% of consumers consider image quality to be ‘very important’ and when it comes to product placement PR, journalists are looking for eye-catching and engaging images to grab the attention of their readers.
Product placement in a nutshell
Many people outside the world of PR may be unfamiliar with the term ‘product placement’ so in a nutshell it is the appearance of a particular product usually including pricing details and your brand/company details in the pages of a media publication, online title, blog and TV etc.
In this magazine our client NHP haircare features in a 'Hot List' of new season's products.
Almost every business has a trading name, from the smallest market trader to the largest multi-national corporation.
However, only a minority of those businesses have what could be classed as a ‘brand’ or a ‘brand name’.
Branding is a word commonly referred to by advertisers and marketing people, but what does it actually mean? and most importantly; how will it benefit your business?
For some in Australia Christmas really does come in July!
No one seems to know for sure where the concept of 'Christmas in July' came from, but it's rumoured to have originated with a small group of people celebrating with Christmas-like celebrations in the Blue Mountains west of Sydney.
It can be hot and humid during December, which is in the middle of summer in Australia, so Christmas is celebrated differently by some compared to the northern hemisphere, where it's the middle of winter. It's more likely the Australia’s will have a beer on the beach, rather than mulled wine and the food eaten will often also be lighter, with seafood or a barbie a popular choice.
Looking forward to 2016 - Since Roy started Howling Moon PR he has met some very interesting clients with amazing products.
There’s been so much happening through 2015 – we’ve started working with some lovely new clients and their fab brands and we’ve achieved lots of exciting and valuable editorial coverage both in print and online.