Two beauty brands we have the pleasure of working with have very different objectives when it comes to the consumers they are targeting but ultimately both need to deliver products that work. Bilou is a young, quirky bodycare brand originating in Germany whilst Dafna's Personal Skincare from Spain combines traditional Ayurvedic principles with modern bio technology.
Love it or hate it, purple is going to be appearing alot in 2018.
Somewhat controversially, PANTONE declared 18-3838 Ultra Violet as it's colour of the year 2018 which has signalled its comeback. In describing the nature of Ultra Violet Pantone say "Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own."
It may not be your first choice to decorate a whole room, but used wisely you can inject a shot of this regal shade into your home without it taking over!
Our work to place products into the media relies on great pictures so carrying on from our blog ‘They say a picture paints a thousand words’ we look at some tips for producing your own product photography.
Richard Jackson from Forever Creative Photography & Design explains, from his experience in product placement photography, some of the essentials worth considering.
As a product placement PR agency we rely on clients having good images to promote their products. Be it a lifestyle product or a beauty product a great image sells.
Your products may be great but does your photography reflect their quality? As many as 67% of consumers consider image quality to be ‘very important’ and when it comes to product placement PR, journalists are looking for eye-catching and engaging images to grab the attention of their readers.
Paint has come a long way since Stone Age man first discovered the colorful potential of pigments created from crushed rocks and earth. From using egg as a binder to oil paints and then the mass production process during the Industrial Revolution and the advent of acrylics in the 1940s paint has continued to develop.
Now with the application of modern technological innovations there are paints for a whole host of uses that you may not even have thought of - you can even paint your tarmac if the notion takes you!
One of the major developments in recent years is 'safe paint' with one manufacturer claiming 'Baby-Safe even if chewed & eaten' - quite amazing considering the combination of potentially hazardous chemicals that make up most paints.
Colour now plays a major part in the marketing of paint with many manufacturers declaring their 'colour of the season' each year. The trend reports from the London and New York catwalks for spring/summer 2018 show we're set to see a season of saturated colour! Bold & bright will not only be taking centre stage in everyone's wardrobe but making an impact in the home too with paint companies tempting us with a host of intense hot-house hues!
Product placement in a nutshell
Many people outside the world of PR may be unfamiliar with the term ‘product placement’ so in a nutshell it is the appearance of a particular product usually including pricing details and your brand/company details in the pages of a media publication, online title, blog and TV etc.
In this magazine our client NHP haircare features in a 'Hot List' of new season's products.
In the 'business' section you can find business related news from Howling Moon as well as blogs about PR, marketing, branding etc.
Coming soon !!
In 'more' you uncover our passion for days out discovering coffee and cake so be prepared to put on some weight!
We have worked with a variety of interesting gift and homeware companies that produce both functional and often quirky ceramics, their designs sometimes telling a simple story, portraying a character or even expressing a feeling. Cats, sheep, 'Batman' and bats can all be found on contemporary ceramics and from Sweden, subtle patterns and colours that give that 'hygge' feeling to your eating experience.
With ever increasing energy costs and concerns over the impact on the environment from fossil fuels and nuclear power, solar power generation has increased massively and its uses are amazing - from automatically opening a farm gate to providing power for an entire island.
Health & beauty tips for happy feet! Summer brings our hard-working feet out from under cover – but are they in good shape and looking their best? Holistic skincare specialist Emma Colman and the College of Podiatry offer some helpful tips to treat your feet to some much needed TLC to keep them in top working order.
Norfolk is certainly open for business - from a new caramel vodka to a jewellery business owned by two Norwich sisters and a graphic design-led lifestyle brand there's a wealth of creative talent launching innovative products that are putting the county well and truly on the design map!
In recent weeks we've been looking around at the latest colour trends in interiors and one of the biggest most definitely can't ignore is bright green. It may not be everyone's choice so the important thing to remember is no matter what the experts may say is 'on trend' if your own personal 'taste' sensors say 'no' then the trend is not going to work for you - so have a look at some of the other options and find one that does appeal and look at how you can incorporate it into your home.
If you do decide to 'go green' then pick a shade you really love - and enjoy!
If you're looking to try a variety of beauty products, make your own toiletries or want to try a beauty treatment without visiting a spa then your wish could come true in a box!
Almost every business has a trading name, from the smallest market trader to the largest multi-national corporation.
However, only a minority of those businesses have what could be classed as a ‘brand’ or a ‘brand name’.
Branding is a word commonly referred to by advertisers and marketing people, but what does it actually mean? and most importantly; how will it benefit your business?
Lasers - gone are the days of the surgeon’s knife or waxing that unwanted hair.
Whether you’re looking to remove unwanted hair, reduce wrinkles, zap sun damage or simply tone skin, you can now treat a range of skin problems and conditions the hi-tech way using laser beauty treatments.
Your floor is one of the most important areas to consider in your interior so there is a lot to consider when choosing your carpet or rug. There are some amazing designs to choose from and prices vary greatly and you may be surprised to find it is possible to get bespoke rugs made within a reasonable budget. You should watch out for the Goodweave scheme to ensure your rug or carpet has been made under fair trade principles.
Here are some things to consider that may help you find the perfect carpet or rug.
Wool dates back to before history was recorded, when humans discovered that sheepskin would keep them warm when the weather was cold and cool when it was hot and t would absorb moisture without feeling wet. It would be difficult to duplicate a fibre with the qualities but man can and has refined and improved wool. He has done so by selective breeding of sheep and by incorporating in wool fabrics such qualities as shrink resistance, durable creasing and pleating, moth-proofing, shower-proofing and stain-proofing.
Autumn is fast approaching and with October 30th just around the corner (when we turn the clocks back an hour!), it’s a good time to be thinking about lighting.
For some in Australia Christmas really does come in July!
No one seems to know for sure where the concept of 'Christmas in July' came from, but it's rumoured to have originated with a small group of people celebrating with Christmas-like celebrations in the Blue Mountains west of Sydney.
It can be hot and humid during December, which is in the middle of summer in Australia, so Christmas is celebrated differently by some compared to the northern hemisphere, where it's the middle of winter. It's more likely the Australia’s will have a beer on the beach, rather than mulled wine and the food eaten will often also be lighter, with seafood or a barbie a popular choice.
Those of you who follow Twitter may be aware of hash tag #wallpaperwednesday.
Roy, the PR man of Howling Moon has been around the world with his work in natural bodycare PR - from Brixton working with Hairy Jayne Handmade Haircare to Australia with skincare brand A'kin. There is certainly no shortage of choice when it comes to beauty products from small local makers in the UK to an American small batch perfumery.
Which trade fair to visit with your gift and craft products?
We spend a lot of time visiting trade fairs up and down the country seeing and supporting clients who are showing at them and talking to potential new gift and craft PR clients.
Looking forward to 2016 - Since Roy started Howling Moon PR he has met some very interesting clients with amazing products.
There’s been so much happening through 2015 – we’ve started working with some lovely new clients and their fab brands and we’ve achieved lots of exciting and valuable editorial coverage both in print and online.